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Pop star to launch new product line early next year.
September 21, 2012
By: TOM BRANNA
Fergie by Wet ‘n’ Wild, the beauty project developed by the pop star and Markwins International, will debut in February. The 21-product color cosmetics lineup is priced between $3.49 and $5.99. Products will be available in nearly 10,000 mass market doors as well as online, the company told Women’s Wear Daily. Industry sources estimate the Fergie by Wet ‘n’ Wild range could generate between $7 million and $10 million in its first year.
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